NTV, Dentsu, Kogyo pact for U.S. audiences
TOKYO — The NTV network, comedy talent shop Yoshimoto Kogyo and ad agency Dentsu are partnering to offer Japanese comedy and variety shows to U.S. auds on broadband.
The service is a first of its kind for the Japanese broadcasting biz, which has long been hampered by rights issues from beaming programming abroad.
Starting in December, the partners will launch an ad-supported service called “Japanese Humor — Owarai” in the U.S. on a specialized broadband channel on the U.K.-based Joost site.
They will begin with 105 episodes of six shows, for a total of 35 hours of programming.
Joost, NTV, Yoshimoto and rights holders will divide the ad revenue.
The trio plan to offer other programming internationally via broadband.