Trio offer Japanese shows on Joost

NTV, Dentsu, Kogyo pact for U.S. audiences

TOKYO — The NTV network, comedy talent shop Yoshimoto Kogyo and ad agency Dentsu are partnering to offer Japanese comedy and variety shows to U.S. auds on broadband.

The service is a first of its kind for the Japanese broadcasting biz, which has long been hampered by rights issues from beaming programming abroad. 

Starting in December, the partners will launch an ad-supported service called “Japanese Humor — Owarai” in the U.S. on a specialized broadband channel on the U.K.-based Joost site. 

They will begin with 105 episodes of six shows, for a total of 35 hours of programming.

Joost, NTV, Yoshimoto and rights holders will divide the ad revenue.

The trio plan to offer other programming internationally via broadband.

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