Trio offer Japanese shows on Joost

NTV, Dentsu, Kogyo pact for U.S. audiences

TOKYO — The NTV network, comedy talent shop Yoshimoto Kogyo and ad agency Dentsu are partnering to offer Japanese comedy and variety shows to U.S. auds on broadband.

The service is a first of its kind for the Japanese broadcasting biz, which has long been hampered by rights issues from beaming programming abroad. 

Starting in December, the partners will launch an ad-supported service called “Japanese Humor — Owarai” in the U.S. on a specialized broadband channel on the U.K.-based Joost site. 

They will begin with 105 episodes of six shows, for a total of 35 hours of programming.

Joost, NTV, Yoshimoto and rights holders will divide the ad revenue.

The trio plan to offer other programming internationally via broadband.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading