‘Strange’ soundtrack on iTunes

Cast recording exclusive to Apple

“Passing Strange” will be the first Broadway tuner to release its original cast recording exclusively on iTunes, more than a month before the CD arrives in stores.

Ghostlight Records’ digital release, set for May 27, makes the “Strange” OCR available in time to take advantage of the awards attention producers hope the show will receive after Tony noms are announced Tuesday.

Due to the time lag for manufacturing and shipping, the CD is not expected to be available in brick-and-mortar stores until July. Cast album was recorded April 14 in an unusual live session at the show’s venue, the Belasco Theater. (Most cast albums are taped in a studio.)

“I wanted to make the music available in time for all the exposure the show is hopefully going to get in the next few weeks,” said Sh-K-Boom/Ghostlight prexy Kurt Deutsch.

The iTunes exclusive reps another first for the old-fashioned legit industry, which like other sectors of showbiz is working to cultivate the benefits of digital-age fixtures such as YouTube and MySpace.

According to Deutsch, the initial iTunes-only release makes sense for a show like “Passing Strange,” a rock tuner that aims to appeal to a young — and therefore tech-savvy — demo. In recent years, he has seen downloads jump from 5% to 25%-30% of sales for albums of youth-appeal tuners such as “Legally Blonde.”

Deutsch and Bill Rosenfield exec produced the “Passing Strange” OCR, with Stew and Heidi Rodewald, co-creators of the musical, serving as producers.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Digital News from Variety

    Loading