Sean Carey

Senior exec VP, Sony Pictures Television

Impact: It’s all about the minisodes. While Sony had far more ambitious digital efforts last year, the studio’s decision to shrink its stable of sitcoms and dramas into Web-friendly morsels — and package them on what it called the Minisode Network — showed what can be accomplished when Hollywood execs think outside the (TV) box. With virtually no production costs, Sony managed to create a revenue stream for itself, while at the same time it subtly goaded consumers to pick up full-length episodes of the same shows on DVD.

Carey has also overseen the transformation of Grouper into Crackle, a video-sharing website that offers users incentives to create content. And late last year, the company invested in Gaia Online, the anime-themed Web community.

All three initiatives showed the value of having Sony’s Internet and TV assets all housed in one division.

POV: Carey will be front and center at CES, with Sony’s TV division planning to make a big splash there. “We’re making a big statement about our company,” says Steve Mosko, prexy of Sony Pictures Television. “We’re really connecting some dots by saying we’re about both content and technology.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading