Exec named senior VP of brand marketing

Paramount Home Entertainment has tapped Russell Kelban senior VP of brand marketing.

Kelban, who most recently served as VP of digital marketing for Universal Studios Home Entertainment, will oversee DVD and Blu-ray marketing for theatrical titles from Paramount and DreamWorks labels.

At Universal, he oversaw all of the division’s online marketing programs. Previously, he was VP of brand marketing, supervising the marketing campaigns for all DreamWorks, Focus Features and Rogue DVDs.

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