Studio partners with Omnitoons for manga-style
HONG KONG – Paramount is to produce a string of mobile comics based on its current crop of movie properties.The studio’s Paramount Digital Entertainment unit has pacted with Singapore-based toon house Omnitoons to deliver Manga-styled series based on Gurinder Chadha-helmed Brit hit “Angus, Thongs and Perfect Snogging.” That will be followed by others adapted from September release “Eagle Eye” and the “Mission: Impossible” franchise. Comics will be available as single panel; comics, four screens per comic strips and short stories with more than 20 screens in each episode. Currently, these comics are available in MMS and J2ME formats in the U.S., Australia, Europe and India. The mobile comics will be made available by download through key carriers and major content distributors worldwide. Par says that comics are primarily viewed as marketing support for movies at or before time of int’l theatrical release, though carriers will treat them as premium content and charge phone users for downloads. “Omnitoons is a specialized mobile comic developer with talented artists based in Singapore and we are thrilled to partner with them to translate these movies into mobile comics,” Pradeep Mittur, PDE’s VP, mobile entertainment in Asia Pacific, said. “By adapting movies to the mobile comics format, we believe fans will be able to extend their entertainment experience at their own pace, with the privacy of their phone,” Karen New, CEO of Omnitoons, said. “Omnitoons aims to continue our pursuit of bridging the mobile and movie industries by creating even more comics based on popular film titles through innovative and cost-efficient techniques.”
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!