Exec will lend expertise to company's websites

NBC Universal has elevated Vivi Zigler to prexy of NBC Universal Digital Entertainment.

Zigler will lend her expertise to all NBC U entertainment websites while continuing to oversee NBC U Digital Studio and NBC Digital Entertainment.

She has served as exec VP of NBC Digital Entertainment and new media since August 2006. She has led the NBC.com digital team in efforts to connect NBC’s primetime, latenight and daytime programs to Internet users. Zigler gained oversight of NBC U Digital Studio in April.

Previously, she served as exec VP of current programs for NBC Entertainment and senior VP of marketing and advertising services for the NBC Agency. She oversaw marketing for Bravo, including the campaign for “Queer Eye for the Straight Guy.”

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