MySpace and MTV Networks have devised a way to wring ad coin from videos uploaded to News Corp.’s social networking site by users.
Under their deal, a Netco called Auditude will deliver ads to videos that MySpace users upload, and all three parties will share in the revenue. Auditude can detect MTV content uploaded by MTV or users that do not have permission to share it.
Pact reflects a growing willingness of copyright holders to experiment with ways to monetize content no matter how it got online.
Advertisers will have the ability to choose the videos that will carry their ads. “The Daily Show With Jon Stewart” and “Punk’d” are among the shows to be included in the program.
Deal comes even as parent Viacom continues to pursue a $1 billion copyright infringement case against Google’s YouTube. Viacom has charged that YouTube has not been vigilant enough curbing pirated product. However, other companies have begun to work with YouTube in the ongoing quest to wring more coin from online video; CBS recently inked a deal with YouTube to distribute full-length episodes of the original “Star Trek” and “Beverly Hills 90210.”