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Mip TV mart to spotlight social media

MySpace, Bebo execs to speak at '08 event

MADRID — The Mip TV mart will spotlight social media April 10, featuring keynote speeches from MySpace/Fox Interactive Media’s Travis Katz; Bebo prexy Joanna Shields; and Joi Ito, chairman of Creative Commons.

MySpace is the biggest social network site in the world, while Bebo, which AOL is acquiring for $850 million, is the biggest in the U.K. Creative Commons is a nonprofit org that provides free tools allowing authors, scientists, artists and educators to retain copyright to their creative work but granting certain rights to the public.

Katz will focus on the global evolution of the social web and opportunities available to content creators, consumers and brands.

Shields will discuss Bebo’s pioneering original online series “Kate Modern,” “Sophia’s Diary” and “The Gap Year,” as well as new money streams linked to brand involvement.

The keynote from Ito takes a different tack — that content sharing represents not sales lost but fans gained in a sector where all participants stand to win.

The 45th Mip TV mart runs April 7-11 in Cannes.

— John Hopewell

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