Companies team to test NFC technology

TOKYO — Mobile communications giant SoftBank Mobile has partnered with NTT Data, Hitachi and smart chip maker Gemalto to test Near Field Communication (NFC) technology using pic posters — the first field trial of its type in Japan.

The test, which runs until Oct. 31 at a shopping mall in Chiba Prefecture, near Tokyo, uses chips embedded in posters to beam trailers, stills and other content of the pics “Wall-E” and “Tinker Bell” directly to NFC-installed cellphones.

Fans can also download an access code to view a hi-def trailer of “Wall-E” on NFC-ready Hitachi digital TV sets. 

Japanese pic posters already use such a code, but users first have to scan it in and visit a dedicated website to see trailers. The new NFC technology allows the users to view trailers and other content simply by holding their cellphone near the NFC chip on the poster.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0