You will be redirected back to your article in seconds

IVillage teams with BlogHer

Deal gives NBC access to blogs

IVillage is partnering with BlogHer in a deal that will give it and other femme-centric NBC Universal sites access to BlogHer’s network of 2,200 blogs while iVillage receives promo opportunities across the BlogHer network.

Under the deal, BlogHer receives a $5 million investment from Peacock Equity, a joint venture of NBC U and a GE finance arm, and venture capital firm Venrock. Oxygen.com and BravoTV.com will feature BlogHer content along with iVillage.

NBC U also said it has created a female-targeted digital ad sales network as part of the overall strategy for Women@NBCU, its new content and marketing initiative geared to women. Women@NBCU and BlogHer will collaborate on joint ad deals.

More Digital

  • sonos

    Sonos Files Confidentially for IPO, Could Go Public as Early as June (Report)

    IVillage is partnering with BlogHer in a deal that will give it and other femme-centric NBC Universal sites access to BlogHer’s network of 2,200 blogs while iVillage receives promo opportunities across the BlogHer network. Under the deal, BlogHer receives a $5 million investment from Peacock Equity, a joint venture of NBC U and a GE […]

  • US Capitol

    Music Modernization Act Unanimously Passes House of Representatives

    IVillage is partnering with BlogHer in a deal that will give it and other femme-centric NBC Universal sites access to BlogHer’s network of 2,200 blogs while iVillage receives promo opportunities across the BlogHer network. Under the deal, BlogHer receives a $5 million investment from Peacock Equity, a joint venture of NBC U and a GE […]

  • Dave Rocco Leaving Spotify for Universal

    Dave Rocco Leaving Spotify for Universal Music Group: Sources (EXCLUSIVE)

    IVillage is partnering with BlogHer in a deal that will give it and other femme-centric NBC Universal sites access to BlogHer’s network of 2,200 blogs while iVillage receives promo opportunities across the BlogHer network. Under the deal, BlogHer receives a $5 million investment from Peacock Equity, a joint venture of NBC U and a GE […]

  • Facebook Logo

    #Deletefacebook Didn’t Happen: Facebook Grows Users in Q1, Beats Earnings Estimates

    IVillage is partnering with BlogHer in a deal that will give it and other femme-centric NBC Universal sites access to BlogHer’s network of 2,200 blogs while iVillage receives promo opportunities across the BlogHer network. Under the deal, BlogHer receives a $5 million investment from Peacock Equity, a joint venture of NBC U and a GE […]

  • snapchat-logo

    Snapchat Considers Tweaking Some of Its Controversial Redesign

    IVillage is partnering with BlogHer in a deal that will give it and other femme-centric NBC Universal sites access to BlogHer’s network of 2,200 blogs while iVillage receives promo opportunities across the BlogHer network. Under the deal, BlogHer receives a $5 million investment from Peacock Equity, a joint venture of NBC U and a GE […]

More From Our Brands

Access exclusive content