3-D player eyes getting into homevid business

While Real D, Dolby, NuVision and others duke it out for the 3-D screens in multiplexes, one important 3-D player remains above the fray.

Imax has been exhibiting in 3-D for years, running two of its massive film projectors in tandem. It’s developed an array of proprietary technologies to put feature films on its huge screens and to make them look their best in 3-D.

Imax isn’t looking to license those technologies to other theatrical systems, but it just might pact to apply them to homevideo, says CEO Richard Gelfond.

“We’ve been approached by all kinds of constituencies, including people hoping to manufacture TV sets, people hoping to put the chip in, people hoping to provide content,” Gelfond tells Variety. “We’re evaluating whether to get involved or not in a fairly serious way.”

Gelfond says Imax long ago rejected the idea of expanding its reach into standard screens with an “Imax Lite.”

“We see ourselves as the top of the food chain, the premium 3-D experience. So we’re happy to exist alongside all kinds of 3-D technologies.”

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