Imax, Hoyts team up in Australia

Perth, Melbourne, Sydney to get digital cinemas

Imax and Hoyts Cinemas, one of Australia’s largest exhibs, Thursday announced a joint venture to install Imax digital theaters in Perth, Melbourne and Sydney.

The first three theaters will open at the Entertainment Quarter 12 in Sydney, the Highpoint 17 in Melbourne and the Carousel 16 in Perth to coincide with the local launch of “Harry Potter and the Half Blood Prince” in December. The fourth theater will be installed in Melbourne in 2009.

This will double the number of Imax screens currently operating Down Under.

“Imax theaters offer a cinematic experience that people can’t get at home or in a conventional theater,” said Hoyts CEO Delfin Fernandez. “The Imax Digital projection system eliminates the need for film prints, which significantly lowers operating costs and enables us to offer our customers a wider range of Imax content.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading