Hollywood heavyweights talk 3-D

3DX convention takes place Nov. 19-23

Hollywood heavy hitters, including DreamWorks’ Jeffrey Katzenberg, Disney’s Mark Zoradi and MPAA topper Dan Glickman, gathered in Singapore on Wednesday to talk up the future of 3-D movies and exhibition.

“Within the next five-to-seven years, I expect all movies out of Hollywood to be in 3-D,” said Katzenberg, speaking at the inaugural 3DX, Singapore’s five-day 3-D film and entertainment technology festival.

“We can tell stories differently, engage the audience better (with 3-D). They can’t get this at home,” said Zoradi, prexy of the Walt Disney Studios Motion Pictures Group. “This is a wonderful incentive for theater owners to install digital cinema (equipment). For Asia there is an additional benefit in that this is a deterrent to piracy.”

Glickman described 3-D filmmaking as a “genuine revolution” in the way that movies are watched. He also spoke of “the dawn of a new era.”

“The extraordinary innovation we have seen here on display,” he added, “barely scratches the surface of the innovation that lies before us.”

Fest was the venue for Disney’s announcement of a slate of 11 3-D movies to be released in the next two years, including “Beauty and the Beast,” and a five-film deal between Disney and Imax (Daily Variety, Nov 19).

The Singapore government also used the event to unveil a $6.5 million fund to develop the 3-D film industry over two years.

Information, Communication and Arts Minister Lee Boon Yang said the government also wanted to create a permanent facility for 3-D production in Singapore.

Fest, which includes a business forum, public screenings and a gala red carpet event, is backed by the Media Development Authority of Singapore with support from the Singapore Tourism Board, Infocomm Development Authority of Singapore and Singapore Economic Development Board. It ends on Sunday.

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