Exec will help amp up new-media presence

Fisher Stevens and John Penotti’s GreeneStreet Films is amping up its new-media presence with the help of new hire Eric Spiegelman, formerly the head of business and legal affairs for the HBO/AOL comedy site ThisJustIn.com.

Other GreeneStreet-funded ventures have included Robert Altman’s last film, “A Prairie Home Companion,” and the upcoming “Invisible Woman” from “Cloverfield” helmer Matt Reeves, but the company is looking for Spiegelman, now executive consultant, to expand its horizons with original series intended for the Internet and mobile devices.

Spiegelman plans to produce pilots and shop them around to potential ad sponsors.

“The idea is to test the value of the shows really early on,” Spiegelman said.

From there, Spiegelman wants to pitch the shows, sponsors intact, to various websites the way one might pitch a cable network.

Spiegelman will work out of GreeneStreet’s Los Angeles office.

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