Company cuts exclusive ad deal
FremantleMedia, home of “American Idol,” has cut a deal to produce exclusive programming for YouTube and split ad revenue generated by its content on the vidsharing site.
Fremantle will establish two strands of content on YouTube: one for a family of new online formats, another for content linked to its TV brands.
The shingle has experimented with channels for its programming on YouTube in the past, such as for Australia’s “Hole in the Wall” and the U.K.’s “The X Factor,” but now such efforts will be expanded across all brands and all territories.
It will also share ad revenue linked to its content posted by users, in common with a string of other copyright owners, using the site’s VideoID technology to block or track content.