ESPN teams up with AOL

Sports network to funnel Video, Sports content

ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports.

Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming.

Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities to watch the network’s programming, and to advertisers, who’ll be able to tap into a much bigger online-video audience for ESPN’s branded sports shows. The short-form content on AOL will be ad-supported.

For Kevin Conroy, executive VP of AOL, the deal continues AOL’s drive to sign up program suppliers. The portal has deals with all the Big Four broadcast networks, plus a multitude of cable networks including USA, FX, E!, Sci Fi Channel, Showtime, Oxygen, TV Guide Channel and Fox Reality Channel.

In the ESPN initiative, AOL subscribers will be able to get “SportsCenter Right Now,” a two-a-day capsule of breaking news, highlights and stories. Also in the mix are excerpts of such shows as “Mike & Mike in the Morning,” “Pardon the Interruption” and “Around the Horn.” AOL’s embedded ESPN video player will also provide links to content on ESPN.com related to the videos.

ESPN’s content will be featured on AOL Video’s channel tab on the portal’s homepage.

Overall, ESPN.com is the most popular online sports operation, where people called up videos more than 1.2 billion times last year, a 54% increase from 2006.

More Scene

  • The Crown Series 2 World Premiere

    Claire Foy, Matt Smith Walk Final Carpet as Royals at 'The Crown' Season 2 Premiere in London

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

  • Lupus Research Alliance 'Breaking Through Lupus

    Selena Gomez Chokes Up While Describing 'Life or Death Struggle' With Lupus

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

  • "Roman J. Israel, Esq."

    'Roman J. Israel, Esq.': How Jake Gyllenhaal Helped Prepare Denzel Washington for Title Role

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

  • AMAs Afterparty at Watt's with Niall

    Niall Horan, Chainsmokers, Rae Sremmurd Bring the AMAs After-Party to Beverly Hills

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

  • Tig Notaro Writers Room

    Tig Notaro on Louis C.K. Scandal: Only Positive Is 'Victims Were Not Told They're Lying Anymore'

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

  • HBO Presents-Night of Too Many Stars

    Jon Stewart, Other A-List Comics Skip Over Louis C.K. at 'Night of Too Many Stars'

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

  • Variety Hitmakers Brunch

    Kendrick Lamar, DJ Khaled, Hailee Steinfeld Honored at Inaugural Variety Hitmakers Event

    ESPN has engineered its first Internet-portal deal, agreeing to funnel short-form content to AOL Video and AOL Sports. Network plans to offer lots of highlights from games and other sporting events, plus clips of ESPN’s original programming. Matt Murphy, senior VP of digital-video distribution for ESPN, stressed the benefit to viewers, who’ll have more opportunities […]

More From Our Brands

Access exclusive content