Convention opens in Denver on Aug. 25.
In a bid to reach millions of Spanish-speaking Internet users, the Democratic National Convention Committee has pacted with Comcast to stream live online coverage of events in Spanish as well as English.
The nation’s largest cabler will also offer convention content through its on-demand service, the DNCC announced.
Convention opens at Denver’s Pepsi Center on Aug. 25.
The unprecedented live, bilingual streaming is meant to “bring down the walls of the Pepsi Center and make this year’s historic convention as inclusive and accessible to as many people as possible,” said DNCC chief exec Leah D. Daughtry in a statement. “Comcast is helping us bring the convention to a growing number of computer screens and televisions throughout the country and around the world.”
“With Spanish as the primary language of approximately 35 million Americans — not to mention the more than 300 million Spanish-speakers outside the United States — offering bilingual coverage of the convention makes more people feel welcome under the Democratic party’s ‘big tent,’ ” said convention co-chair Leticia Van de Putte. “As a Texan and a Latina, I’m proud to belong to a party that embraces the Hispanic community.”
Streaming will occur over the confab’s website, DemConvention.com.
“In addition, Comcast will place highlights, including key speeches and Spanish-language content from each night of the convention, on its national VOD platform, available to over 16 million Comcast digital cable subscribers in 39 states and the District of Columbia,” the DNCC said. “Comcast will also make this VOD convention content available for distribution on other cable systems throughout the nation.”