The MGM Channel is expanding from pay TV subscribers in German-speaking Europe to mobile subscribers through Vodafone in Germany.
MGM Networks inked a deal with the mobile telco as part of a newly launched initiative to expand TV distribution of the MGM Channel to mobile subscribers.
Vodafone, one of the largest mobile telephone operators in the world, has made the German-language version of the MGM Channel available on its 3G Vodafone Live! network.
The outlet features selected films from Metro-Goldwyn-Mayer’s vast library, including titles from its “Pink Panther” and “Rocky” franchises as well as “The Thomas Crown Affair,” “Terminator,” “The Man in the Iron Mask” and “Robocop.”
Bruce Tuchman, executive VP, MGM Networks, said the “mobile video business and the need for quality, premium content” were expanding rapidly and that “MGM Networks was eager to explore new distribution opportunities with key mobile platforms around the world.”
Vodafone Live reaches some 6 million customers with video capable handsets and offers more than 40 channels.