MySpace has brought in five execs as it prepares to expand into new Playa Vista headquarters next year.
News Corp.’s social networking site has tapped Angela Courtin, formerly of MTV Networks, as senior VP of marketing, entertainment and content; Abe Thomas as VP of online marketing; Jason Oberfest as VP of biz development; Yahoo refugee Manu Thapar as senior VP of engineering, and Tish Whitcraft as senior VP of customer care.
In her newly created post, Courtin will lead MySpace’s marketing, events, content and entertainment teams. Previously, she served as VP of integrated marketing for MTV Networks where she oversaw the West Coast department and served as liaison for the cabler’s production and series development. She also served as associate producer on HBO’s “Big Love” and worked in development for Knollwood Prods.
Thomas will develop MySpace’s strategy for acquiring new customers through online advertising, affiliates and search marketing. He will work closely with the company’s creative group, database engineers and product marketing teams. Prior to joining the site, he toiled at eBay and PayPal.
As VP of biz development, Oberfest will be charged with structuring and negotiating deals to drive revenue and support the launch of new products. He previously served as managing director of biz development and product management for L.A. Times Interactive.
Thapar will oversee the Netco’s infrastructure and security and create an offshore development team for MySpace. As VP of engineering for Yahoo, he oversaw teams of more than 250 engineers. Earlier, he was a senior director of engineering for Cisco Systems.
Whitcraft, who recently came aboard, will focus on building a new online self-help strategy for MySpace users in her customer care role. Most recently, she served as VP of global customer experience and operations at ooma, a start-up. Earlier she served a stint at Yahoo.