This article was updated on Monday, April 21, 2008.
MySpace has upped Jeff Berman to prexy of sales and marketing.
In the newly created position, he will work closely with advertisers to develop customized campaigns for the social network’s growing lineup of programming. He reports to CEO and co-founder Chris DeWolfe.
Formerly, he was exec VP of marketing and content. Berman developed partnerships for Web skeins including “Prom Queen,” “Quarterlife” and “Roommates.” He helped launch MySpaceTV.
In his new role he will develop campaigns for the Netco’s entire line of programming. Tactics may include sponsorship, product integration and ads.
“It really ranges,” Berman said. “When we talk to advertisers, they know that there’s tremendous opportunity, and they’re figuring out how to use it.”
MySpace has nearly 73 million users in the U.S., according to the March comScore rankings, and more than 110 million users worldwide.
“It’s not just 15- to 18-year-olds,” Berman said. “We have more than 20 million moms.”
Berman joined MySpace in 2006 as senior VP of public affairs. In that post, he created the Impact Channel, an area of the website devoted to politics and social service.
That initiative was an outgrowth of his earlier work on Capitol Hill, where he ran a consulting firm, following a four-year stint as chief counsel to Sen. Chuck Schumer. Previously he was a public defender and prof at Georgetown U.