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Lifetime, Shop.com pact for new site

E-commerce Website targeted at women

Lifetime has partnered with Shop.com to create a co-branded e-commerce site targeted to women.

The site will be integrated into Liftime’s larger broadband portfolio and operate under the URL myLifetime.Shop.com. Goods from more than 2,000 retailers will be featured.

Usage for myLiftime.com has upticked significantly in the last 12 months, with page views (up 192%) and unique users (up 51%) both spiking.

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