Gaming org signs exclusive deal with network

Championship Gaming Series has inked an exclusive pact with Comcast’s G4 Media that puts the vidgame competish on cable in the U.S. for the first time.

Partner is a suitable one, considering G4 is focused primarily on the vidgame market and on young males.

Channel will begin airing 90-minute episodes starting July 16. Covered events will include the CGS 2008 North America Finals and the CGS 2008 World Finals.

The L.A.-based gaming league was launched in 2007 as a joint venture of DirecTV, BSkyB and Star.

The company has been gradually growing its audience reach, mostly overseas. It inked a deal with Eurosport last month.

Combined, CGS events will now be televised in 425 million homes worldwide.

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