Dwight Caines upped at Sony

Exec now oversees all digital marketing

Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment.

Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product.

He will continue to oversee all theatrical digital campaigns for the global marketplace, utilizing the Internet, portable and mobile devices, gaming platforms, social media and other emerging technologies.

Caines will also provide managerial support to Imageworks Interactive, the Sony Pictures division that specializes in the management and extension of entertainment brands in the digital space.

He will continue to report to Valerie Van Galder and Marc Weinstock, co-presidents of Columbia Pictures Worldwide Marketing Group.

Caines will also continue to oversee the digital campaigns for Sony Pictures Releasing’s the Hot Ticket, Sony’s limited-engagement special programming unit that launched earlier this year. He is working on the campaign for “Rent: Filmed Live on Broadway,” which bows theatrically Sept. 24.

Among his new duties will be to create brand integration opportunities across theatrical campaigns for Crackle, Sony’s online video venture.

Caines joined Sony Pictures in February 1997 as director of market research. In February 2000, he created the studio’s digital marketing strategy department.

More Film

  • 'The Night Eats the World' Review

    Tribeca Film Review: 'The Night Eats the World'

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

  • Bradley Cooper Robert De Niro

    Bradley Cooper on His Secret Pact With Lady Gaga for 'A Star is Born'

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

  • The seagull

    Tribeca Film Review: 'The Seagull'

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

  • Verne TroyerStarkey Hearing Foundation Awards Gala,

    Verne Troyer, Mini-Me in 'Austin Powers,' Dies at 49

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

  • 'Greatest Showman' Tops Disc Sales Charts

    'Greatest Showman' Tops Disc Sales Charts as 'Last Jedi' Slips to No. 2

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

  • Stockholm review

    Tribeca Film Review: Ethan Hawke in 'Stockholm'

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

  • READY PLAYER ONE

    Steven Spielberg's 'Ready Player One' Crosses $500 Million Worldwide

    Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment. Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product. He will continue to oversee all theatrical […]

More From Our Brands

Access exclusive content