Dwight Caines has been upped to prexy of worldwide digital marketing at Sony Pictures Entertainment.
Caines — who has worked at the studio for 11 years, most recently as exec VP of digital marketing strategy — will expand his purview from just film to include all SPE product.
He will continue to oversee all theatrical digital campaigns for the global marketplace, utilizing the Internet, portable and mobile devices, gaming platforms, social media and other emerging technologies.
Caines will also provide managerial support to Imageworks Interactive, the Sony Pictures division that specializes in the management and extension of entertainment brands in the digital space.
He will continue to report to Valerie Van Galder and Marc Weinstock, co-presidents of Columbia Pictures Worldwide Marketing Group.
Caines will also continue to oversee the digital campaigns for Sony Pictures Releasing’s the Hot Ticket, Sony’s limited-engagement special programming unit that launched earlier this year. He is working on the campaign for “Rent: Filmed Live on Broadway,” which bows theatrically Sept. 24.
Among his new duties will be to create brand integration opportunities across theatrical campaigns for Crackle, Sony’s online video venture.
Caines joined Sony Pictures in February 1997 as director of market research. In February 2000, he created the studio’s digital marketing strategy department.