Burnett deal spurs reality auditions

Producer pacts to use Studio One's MyStudio

Mark Burnett has signed a multiyear agreement with Studio One Media to use the Scottsdale, Ariz.-based company’s new MyStudio service to audition reality show contestants.

Operating self-contained kiosks in high-traffic areas like shopping malls, MyStudio lets the average Joe create his own high-def video audition tape for around $20. Studio One also operates a Web-based product so that auditions can be directly uploaded online.

Flush with more than a dozen greenlit reality series either ramping up or in production, Burnett said his production company will use the service to augment its high-volume casting needs.

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