News Corp. satcaster BSkyB demonstrated 3-D TV on Thursday in London, claiming it has passed a significant milestone.
Execs aired 3-D clips from “Gladiators” and sporting events on a regular TV receiver using a high-definition set-top box.
BSkyB’s director of strategic product development Gerry O’Sullivan said, “We have shown it is a technical reality. Now we have to find a way to bring it to viewers.”
He said 3-D TV used “existing HD infrastructure. We haven’t had to develop a whole new set-top box.”
BSkyB has no date for rolling out the service, which still requires viewers to wear special glasses.
The paybox prides itself on its technological innovations that have included HD broadcasts and the Sky Plus DVR.
With a spate of 3-D movies due to be released in the next two years, and 3-D TV already available in Japan, January’s Las Vegas Consumer Electronics Show is expected to feature a number of 3-D TV sets.