Duo still pushing series and social networking site

In the restless frontier of content made for the Internet, “Quarterlife,” a series and social networking site produced by Edward Zwick and Marshall Herskovitz, is already looking to become the next thing after some initial stumbles.

The series premiered in November 2007 on MySpaceTV.com and Quarterlife.com; NBC later picked up the series for broadcast but — after its poorly rated bow — pulled it.

“My theory is that there’s a ceiling that needs to be broken, and that ceiling is 1 million views per episode (online), and (if you hit that) you will have erased (the divide between) the Internet and television,” Herskovitz says.

Zwick believes Internet content is still without a reliable business model to support itself.

“Right now there just isn’t the way to financially sustain a series like this over time,” Zwick says. “But I believe there will be soon.”

In the meantime, they’re looking for financing for a second season of “Quarterlife,” continuing to develop Quarterlife.com as a social networking site and launching three pilots there: “I Believe,” “L.A. Comedywerkz” and “Unheard,” the latter of which will spotlight music scenes around the country.

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