Universal Pictures U.K. was the big winner at the British Video Assn. Awards, where ambitious indie Revolver Entertainment also hit the bull’s eye.
U nabbed three prizes on Thursday — marketing initiative of the year in film for “The Bourne Ultimatum”; the children’s category for “The Snowman”; and the special interest prize for “Alan Carr — Tooth Fairy Live.”
Studio arm also took best British film for “Ultimatum,” which was voted for by the British public in association with the MyMovies.net website.
It was a good night for home entertainment marketing specialist Revolver, which scored twice for its campaign to launch the DVD of “The Zombie Diaries.”
As well as collecting the marketing initiative in the nontheatrical category for “Diaries,” Revolver scored in the creative initiatives category for its innovative zombie walk stunt. Revolver recruited 700 horror enthusiasts for a heavily costumed zombie march through London. Event stopped traffic and drew the cameras of BBC News 24 and CNN.
The retail award went to HMV and the rental prize to Lovefilm.
Television marketing initiative kudo went to 20th Century Fox Home Entertainment for “Family Guy Season 6.”