Robert Read rejoins Home Entertainment team
Universal Studios Home Entertainment has elevated three execs to VP and named a fourth to a veepee post.Jeffrey Ackermann has moved up to veep of TV and catalog marketing, Sandy Choi to VP of new release brand marketing and Paige Lewis to VP of family marketing. Robert Read has rejoined the division as veepee of HD strategic marketing and franchise management after a 2½-year stint at Universal Pictures Intl. Entertainment in London. Ackermann will continue to oversee all television and catalog title marketing initiatives for the company. He joined U in 2004 from Mattel. Choi will continue to focus on new film titles and made-for-DVD pics; she joined the studio in 2002 after a stint at DirecTV. A seven-year veteran of the studio, Lewis led marketing efforts for all new Barbie releases and other family titles. She previously worked at the homevid divisions for DreamWorks and Disney. Read will supervise the studio’s Blu-ray strategy and oversee nontheatrical global franchise management. He had been veep of marketing for UPI and was veepee of brand marketing for TV-on-DVD in his first tour of duty in the studio’s homevid division. Earlier, he worked for Warner Bros. Consumer Products, Mattel, Viacom Consumer Products and Office Two-One Prods. in Tokyo.