Legendary Pictures topper Tull was already an important figure to gamers after his company licensed megahit “Warcraft” to turn it into a film. Last year he brought his film company’s private equity model to videogames, helping to raise $500 million, and co-founding Brash Entertainment, a publisher devoted to games based on movie and TV licenses.
“I grew up a gamer,” Tull says. “Once Legendary Pictures was up and running, games were a natural extension.”
It’s been something of a rocky first year for Brash, with two critically panned titles and its prexy ankling. But with its huge cash reserves and titles such as “Saw” and “300” in the works, Tull and his team still have ample room for success.