“Alvin and the Chipmunks” bounded off shelves Tuesday to become the fastest selling DVD of the year.
Fox Home Entertainment said it sold more than 2.6 million “Chipmunk” discs its day in stores. That tally outpaced first-day DVD sales for “I Am Legend” and “Enchanted.”
“Alvin and the Chipmunks” generated more than $350 million at the worldwide box office. Fox is promoting the disc with a Get Munk’d mall tour, which is averaging north of 2,500 fans, a Fox rep noted.
The stage show concert series is skedded for 8 additional markets including Chicago, Seattle, Minneapolis, San Francisco, Atlanta, St. Louis, San Diego and Salt Lake City.
“Alvin and the Chipmunks” characters were originally created in 1958 by Ross Bagdasarian, Sr.