The climb from licensor to publisher is a steep one, but Isaacs is ready to lead Paramount there.
After eight years on the job, the studio’s senior VP of interactive and mobile can point to a solid slate of licensed games, topped by the innovative partnership with EA that produced 2006 hit “The Godfather.”
Last year, however, Isaacs got approval to start spending the studio’s own money on game development, and she’s since been staffing up and signing deals to make that happen.
Par is not the first studio to fund videogames, but Isaacs is hoping it will be the smartest. Her group is starting with a small slate of casual games this year before slowly expanding into more expensive console titles tied to the studio’s library of approximately 3,000 properties.