Under president Tiles, cable net G4 has evolved beyond just vidgame-related programming. Nonetheless, gaming still forms a backbone for the channel, with major bows such as “Halo 3” and “Grand Theft Auto 4” and events like E3 serving as the net’s own Super Bowl.
G4 (now seen in 64 million homes) recently signed an exclusive programming deal with the Championship Gaming Series. Under the pact, the cabler will bring the pro league’s competitions to U.S. cable TV for the first time. G4 also has expanded its vidgame review show “X Play” from three to five days a week.
“Videogames remain a huge component of what we’re all about,” Tiles says, “but gaming is just the tip of the spear. Gamers maintain an early adopter mentality — we’re about anything and everything they consume.”