Rupert Murdoch’s MySpace is streaming news from a major cable net, and it’s not Fox News Channel. The site has opted for the MSNBC over its corporate sibling.
“We are privileged today to be partnering with such revered news organizations as NBC News and msnbc.com,” said MySpace exec Lee Brenner in a statement Monday.
MSNBC is creating content for the site, keeping in mind MySpace’s predominantly teenage demo. NBC News marquee names Brian Williams, Tim Russert and Chris Matthews have created profiles where the reporters can post anything from videos of segments they hosted to lists of favorite songs.
As of Monday, there was no sign yet of Keith Olbermann, whose show “Countdown” has become MSNBC’s flagship program.
MySpace now streams MSNBC on its new “Impact” channel and hosts “Decision 08,” a mini-site dedicated to the election. NBC News VP Mark Lukasiewicz said that MSNBC would be “starting out kind of small and simple” as it tries to learn what MySpace users want from the site.
The friendliness between NBC U and News Corp. isn’t new: the two media rivals are partners in Internet vid distrib Hulu as well.