You will be redirected back to your article in seconds

Lionsgate ups Michael Rathauser

Exec to run marketing for home entertainment

Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment.

He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm.

During his nine years at the company, Rathauser has helped develop partnerships with brands such as Marvel, Scholastic, American Greetings, Mattel and MGA Entertainment. Exec also spearheaded the home entertainment launch of the “Speed Racer: The Next Generation” franchise, which marked Lionsgate’s first-ever self-produced animated TV skein.

Under his watch, Lionsgate has created a number of umbrella labels for StudioCanal pics to give them a sales boost. These include the Director’s Series and Celebrity Series.  

Rathauser joined the company as a brand manager at Artisan Entertainment, which was subsequently acquired by Lionsgate.

More Film

  • 'Golden Dawn Girls' Review: A Grim,

    IDFA Film Review: 'Golden Dawn Girls'

    Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment. He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm. During his nine years at the company, Rathauser has helped develop partnerships with brands […]

  • IDFA: Profile of IDFA’s Bertha Fund

    IDFA: The Bertha Fund At 20 – ‘Bringing In New Voices, Other Stories’

    Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment. He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm. During his nine years at the company, Rathauser has helped develop partnerships with brands […]

  • IDFA: Håvard Bustnes On ‘Golden Dawn

    IDFA Golden Dawn Girls Director Håvard Bustnes, ‘The Far Right Movement Is Marching Again’

    Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment. He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm. During his nine years at the company, Rathauser has helped develop partnerships with brands […]

  • Justice League

    Korea Box Office: 'Justice League' on Top as Foreign Films Dominate

    Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment. He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm. During his nine years at the company, Rathauser has helped develop partnerships with brands […]

  • Amsterdam, 19 november 2009.IDFA 2009.Caspar Sonnen.Foto

    IDFA DocLab’s Caspar Sonnen: ‘We Can No Longer Just Blame Technology For Everything’

    Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment. He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm. During his nine years at the company, Rathauser has helped develop partnerships with brands […]

  • Charles Manson Hospitalized

    Charles Manson Dies at 83

    Lionsgate has elevated Michael Rathauser to senior VP of marketing for home entertainment. He will continue to oversee marketing of Lionsgate Family Entertainment as well as the StudioCanal library, reporting to Anne Parducci, exec VP of marketing for the homevid arm. During his nine years at the company, Rathauser has helped develop partnerships with brands […]

More From Our Brands

Access exclusive content