As president of U.K.-based Traveller’s Tales, 19-year development maven Burton has presided over two rarities. First, tight schedules often make it difficult to develop film tie-ins, but Travellers’ Tales set the standard back in 1993 when Disney gave the company an unheard-of seven months to complete the “Toy Story” game.
“That was the first game ever that came out with the film,” Burton recalls. And when Traveller’s Tales became one of few studios to reverse the trend and acquire a publisher in Lego IP owner Giant Interactive, it gained the opportunity to make “Lego Star Wars” a
15 million-selling hit.
Warner Bros. took note, making its entry into the games biz by acquiring the company for £100 million (about $210 million at the time) last November and putting “Lego Batman” into its pipeline.