Publishing executive

Mattrick, who heads Microsoft’s Xbox and Games for Windows businesses, started 2008 at CES by saying he expects the Xbox 360 to lead the year’s console sales and dominate the future. And though two other popular consoles outsold the 360 in May, the exec remains optimistic.

“Competition is high this generation, and there is no doubt that Nintendo Wii and PlayStation 3 are doing very well,” he says. “But the race is far from over, and we are confident we have the winning strategy.”

His plan: Make Xbox 360 more than a console. “(Xbox 360) is for interacting with friends online, downloading movies and playing music,” he says. “We are on the cusp of revolutionizing not only the gaming industry but how people interact with their television and connect with others.”

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