David Lee

Publishing executive

South Korea-based online publisher Nexon just might have found the solution to the threat of piracy: Offer the games for free.

The company pioneered the hugely successful free-to-play business model in the late ’90s following the success of “The Kingdom of the Winds,” the first graphical MMORPG (massive multiplayer online role-playing game).

Now, under Nexon Japan CEO Lee, the company is setting its sights on a new market with its first North American-targeted title, “Sugar Rush.” He also helped introduce an innovative system to generate revenue through microtransactions — hardcore players purchase items to create an avatar identity using “Nexon Cash,” a virtual currency available at Target, 7-Eleven and other retail outlets. That’s one way for the company to cover its operating costs, as could new partnerships with MTV Networks and Nintendo.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading