Tellingly, William Morris VP Alexander and agent Douglas see their roles as “the anti-agent” in a business traditionally ruled by film and TV, “because gaming isn’t talent-driven in the sense that movies are, and we help bridge the gap,” Alexander says.

Clients include such A-list helmers as Bryan Singer and Ridley Scott as well as vidgame companies Fourth Wall Studios, Terminal Reality and Image Metrics, among others. Recent groundbreaking deals include representing the interactive rights for both Merv Griffin’s “Crosswords” and the Tim Burton-produced “9” for Focus Features, and negotiating a multipublisher and participation deal for vidgame ancillaries from J.J. Abrams’ projects at WB Television and Paramount Pictures.

“While film revenues are falling, we’re in a growth business. Even in an economic downturn, the gaming industry is thriving,” Alexander says.

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