Sierra to release 'Blood on the Sand'
50 Cent may not be getting a movie sequel, but he’s living on in the vidgame world.
Vivendi Games’ Sierra label will release “50 Cent: Blood on the Sand,” this fall. It’s a follow-up to 2005 release “50 Cent: Bulletproof,” which was tied to the hip hop artists starring role in the film “Get Rich or Die Tryin’.”
Pic only grossed $31 m illion domestically, but the vidgame sold a solid 2 million units worldwide, despite a critical drubbing.
“The research showed that there is definitely interest in a second game,” said Sierra’s marketing veep David Kim. “We’re trying to work on improving the game quality.”
Sierra’s deal with 50 Cent for the first game gave it an option to greenlight a sequel. Artist has been consulting on the follow-up, which unlike the first title won’t exclusively take place in an inner-city environment.
Players will control 50 Cent and, in a co-op option for those who want to play together, other members of his crew. Rapper and G Unit members Lloyd Banks, Tony Yayo and DJ Whoo Kid are all doing voiceover work and providing likeness rights.
“Blood in the Sand” will have some new music from 50 Cent and G Unit, as well as existing tracks. Kim noted that it likely won’t have as big a library as “Bulletproof” since 50 Cent has only recorded one new album in the past two years.
Game will likely be released by Activision, which is in the process of merging with Vivendi and will handle all Sierra games once the deal is complete. However Vivendi is not allowed to talk to Activision until the merger is finalized, which is expected to happen by June. Meanwhile, Sierra is proceeding with planning for the rest of its 2008 releases, which also include an adaptation of “Ghostbusters,” “The Bourne Conspiracy” based on the Robert Ludlum spy books, and new action game “Prototype.”