Toon in Emmy mix despite being dumped by CBS
That’s how long CBS gave Aardman’s “Creature Comforts” to find an audience before pulling the plug on the stop-motion series in June 2007.
But that didn’t stop the Television Academy from nominating the well-reviewed toon or the Animation Society from awarding it an Annie last February.
“One way to get awards is to make an absolutely great show and have it canceled by a massive network,” executive producer Miles Bullough jokes. “It brings out the sympathy vote.”
Based on Aardman’s Oscar-winning short of the same name (and co-produced for America by the Gotham Group), “Creature Comforts” takes nervous man-on-the-street interviews and matches them to goofy-looking animals.
Bullough says the skein’s short life wasn’t CBS’ fault, though. He believes the material was too quirky to meet the ratings demands of a U.S. network. East and West Coast auds bit, but not the heartland.
“That understated British humor was a stretch for the CBS audience,” he says.
The show has since found a home on Animal Planet.
“I’d still love to have a hit animated show on a major U.S. network,” Bullough says. “We got kicked out of the neighborhood, but it’s a hell of a good neighborhood to get kicked out of.”