The Politico’s Jeffrey Ressner wonders why more of Hollywood’s marketing and creative might aren’t being deployed on the campaign trail. There’s been Rob Reiner producing videos for Hillary Clinton, and the will.i.am “Yes, We Can” video for Obama, but otherwise people like Steven Spielberg have not been brought in to refine a campaign’s message. (Ressner reports that Spielberg was rebuffed by offers to help Clinton’s campaign.
Ressner enlisted a studio marketing exec to offer unsolicited advice to the Clinton, Obama and McCain campaigns, with a few interesting suggestions.
“If I’m out testing ‘Obama: The Movie’ and data comes back saying older audiences don’t see experience, I’d adjust my spots to ensure they give people confidence,” says the marketer. “I’d surround him with people who have experience and make it part of his message to that targeted demographic. When people say, ‘He doesn’t seem like he has experience,’ he has to respond by saying, ‘I have experience with me.’
“Old people worry about their retirement,” the executive continued, “so I’d show him talking with folks like Warren Buffett. Obama already has ‘change’ and ‘hope’ and ‘promise,’ now he needs to reach others with ‘trust.’”
The exec suggests Hillary go on “30 Rock,” and McCain focus on “lifetime of service.”
One note I’ll add to Ressner’s story: There were similar offers of help from Hollywood quarters in 2004, but again, creative minds were turned down. John Kerry may have had a change of heart when he was looking to run again in this election. In early 2006, he gathered movie marketing executives — at Variety, of all places — to solicit their advice on another campaign.