On Friday, opening day for Oliver Stone’s "W.," the film collected $3.8 million at the box office, according to industry estimates.

That’s still below No. 1 "Max Payne" with $7.1 million, but "W." exceeded expectations, particularly for a political film.

Lionsgate is capitalizing on the pre-election fervor, so this is good news for what had been a risky bet.

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