Following up on its "celeb" ad — which has received more than 1.2 million views on YouTube — the McCain campaign introduced a new Web video called "The One." It riffs on what it deems the more messianic impulses of the Obama campaign, and even flashes a picture of Charlton Heston as Moses.

Watching this ad, I am going to go out on a limb here and argue that it is not altogether unflattering for Obama, and its concluding message is, "He may be the one. But is he ready to lead?" In other words, it acknowledges that Obama may indeed be a different kind of politician to emerge, perhaps even floating   about the fray — even if McCain is trying to deride Obama as arrogant for believing in his own publicity. The leadership question obviously is a bit more biting, although it doesn’t say that he isn’t ready to lead. It just asks the question.

10_com1_3 And you may notice that the Republicans have slowly been upgrading Obama in the celebrity department: On Wednesday it was Britney and Paris. This morning it was A-listers George Clooney and Madonna. And this afternoon it is Heston, a true legend beloved GOP circles who relished in any reference to his portrayal of Moses from "The Ten Commandments."

The Obama camp’s response, per the Page: “It’s downright sad that on a day when we learned that 51,000 Americans lost their jobs, a candidate for the presidency is spending all of his time and the powerful platform he has on these sorts of juvenile antics.  Senator McCain can keep telling everyone how ‘proud’ he is of these political stunts which even his Republican friends and advisors have called ‘childish’, but Barack Obama will continue talking about his plan to jumpstart our economy by giving working families $1,000 of immediate relief,” said Obama campaign spokesman Hari Sevugan.

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