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Early Word on Obama’s Commercial

Nielsen has just released overnight ratings for Barack Obama’s infomercial, which show it falling well short of he presidential debates but ahead of Ross Perot’s 1996 big TV buy.

The spot had a household rating of 21.7%, meaning that about one-fifth of all households watching television were tuned in to the spot. The final debate between the presidential candidates drew a 38.3 household rating.

Ross Perot received a household rating of 16.8 when he appeared in a paid simulcast in 1996.

Baltimore was the top market for the Obama ad, and Portland posted the lowest rating.

The measurement was made of 56 local markets, across six networks.

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