Yang Tingting, a 21-year-old student from the Beijing U. of Aeronautics and Astronautics, has won a short film competition about respecting copyright issues run by the MPA, the organizers of the 15th Beijing Student Film Festival and the China Film Copyright Protection Assn.
Entries were judged on impact, clarity of message, creativity, originality and entertainment value.
Her flash animation “I Want to Buy Legitimate” features three store owners who only sell pirated DVDs, forcing the customer to wonder whether “I want to buy pirate?”
Yang’s winning production earns her a trip to Hollywood to visit the MPA’s head office and member company film studios.
Second prize went to Lü Yan, 21; and Ji Piling, 22; both from Xiamen U., and Yu Chuansong, 22, from Beijing Normal U.
A Special Creativity award was given to Yu Xiang, 24, from the Beijing Film Academy and five entries more received encouragement awards.
The contest was open to students at more than 300 universities throughout China and challenged filmmakers to take a fresh look at the value of intellectual property to society and to individuals.
“I am gratified to know that young people are taking responsibility for themselves in the fight against piracy. This is one competition that makes them appreciate the value of creative thinking and recognize the consequences of piracy,” said Mike Ellis, MPA prexy and managing director, Asia-Pacific.