TOKYO — Toymaker Tomy (Japanese name: Takara Tomy), has purchased the stake in digital contents company T2i Entertainment owned by media conglom Index Holding, the company has announced.
T2i, which was jointly owned by Tomy, Index and trading house Mitsubishi, develops digital contents related primarily to toys, toons and character goods, including mobile phone and Internet sites. The company also works with Tomy and toon house Tatsunoko Production in licensing their image contents to broadband and other media.
Prior to the buyout, Tomy and Index each owned a 47.5 percent share in T2i, with Mitsubishi holding the remaining 5 percent of shares. Tomy paid Index $3.36 million for its 10,616 shares, giving it 95 percent of T2i stock.
Tomy and Index jointly invested in T2i9 in 2005, while Index also took a stake in Tomy. In August 2007, however, T2i switched corporate umbrellas, changing from being a subsid of Index to being one of Tomy.
By upping its stake, Tomy intends to boost its toy-related contents biz, while strengthening T2i’s corporate profile through their partnership.