TOKYO — Propelling by Hayao Miyazaki’s hit toon “Ponyo on the Cliff by the Sea,” Japanese distrib Toho set a new B.O. record for August, with revenues of 15.7 billion yen ($151 million), up 26% increase on the same month last year.
“Ponyo’s” cume stood at $129 million on Sept. 7, after 51 days in release. Toho estimates it will finish with at least $150 million.
Other hits contributing to the August total included the latest installment of the “Pokemon” toon series, with $44.5 million after 51 days; the newest Naruto toon, with $10.8 million after 37 days; and the dramedy “Boys Over Flowers,” with $72.5 million after 72 days.
Two new releases, based on bestselling comics, “20th Century Boys,” with $14.9 million after nine days, and “Detroit Metal City,” with $13.9 million after 16 days, also contributed to the August total.
The performance of Miyazaki toon “Spirited Away” contributed to Toho’s previous August record, $132.2 million in 2001.
Toho also set a new company record of $501 million for the January to August period.