FX has upped longtime network exec Lance Reiss to VP of marketing.
Reiss will be responsible for media planning, vendor negotiations, online content distribution and oversight of the network’s marketing budget. He’ll also manage the relationship between FX and its media-buying agency, Mediastorm.
He’ll report to Sally Daws, FX’s senior veep of marketing.
Reiss previously served as director of marketing and advertising for the cabler, where he has worked on promo campaigns for series including “Damages,” “The Shield,” “Nip/Tuck” and “Sons of Anarchy.”