Eyeworks snaps up Easy Film

TV production co. acquires Denmark outfit

STOCKHOLM — TV production company Eyeworks has acquired smallscreen shingle Easy Film, one of Denmark’s largest independent production companies, which also has facilities in Poland.

No financial details of the deal were available.

Easy Film will be renamed Eyeworks Denmark and Eyeworks Poland giving Eyeworks a presence in 14 countries, including the U.S., U.K., Germany, Spain, the Netherlands, Belgium, Sweden, Argentina, Chile, Brazil, New Zealand and Australia.

Established in 1984, Easy Film is a strong pan-Scandinavian player. It is also highly active in Sweden and Norway through co-productions with local partners, producing international hit formats including “The Biggest Loser,” “Peking Express” and “Beauty and the Geek.”

Discovery Channel has selected Easy Film to produce a European version of “Dirty Jobs,” to be hosted by Danish soccer legend Peter Schmeichel.

In Poland, Easy Film produces a local adaptation of Eyeworks’ gamer “Beat the Blondes.” It also is the country’s largest producer of commercials.

The acquisition boosts Eyeworks’ Scandinavian presence while adding Easy Film’s library of TV entertainment, documentaries, drama and feature films.

Eyeworks CEO and founder Reinout Oerlemans said, “Easy Film enhances our ability to pitch for pan-Scandinavian business, together with Eyeworks Sweden.”

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