BEIJING – The latest broadside in a concerted attack on China’s copyright pirates comes in the form of a double-header from the studios and the music biz teaming up to educate youngsters about the dangers of illegal P2P file sharing.
The Motion Picture Association (MPA) and the International Federation of the Phonographic Industry (IFPI) will distribute 300,000 copies of an educational booklet outlining the evils of illegal P2P to 300,000 students studying at the country’s top universities.
The MPA is currently engaged in a major drive against piracy in China, launching a series of competishes and announcing tie-ups with agencies to highlight the importance of intellectual property protection.
The booklet “Respect Creativity, Use Legally” warns students that users of P2P file-sharing services risk exposing their computers to harmful viruses, worms, Trojan horses and annoying pop-ups, and risk data loss and identify theft, the MPA said in a statement. Around the world there have been a number of high-profile leaks from government and corporate computer networks over the past few years due to inadvertent uploading of confidential data by P2P network users.
The first batch of 300 booklets was distributed to students attending an IPR presentation by Liu Binjie, Commissioner of the General Administration of Press and Publication, at Renmin University, while the rest will be given to freshmen students arriving on campuses throughout China this August.
The MPA and the China Association for Educational Technology (CAET) have also jointly launched an anti-piracy campaign designed to challenge the creativity of students aged in China’s elementary, middle, and junior high schools. One million students are expected to enter the competish to provide work in any format they like on the team of intellectual property protection.
“One of the best ways to help improve understanding of the value of intellectual property is to invite people to create work of their own,” said Mike Ellis, the MPA’s Asia Pacific chief.
“It is good for China’s brightest young people – the creators of tomorrow – to reflect on the value of intellectual property and I am particularly pleased that through this collaboration with CAET, respect for copyright can be further enhanced in China’s young students.”
The MPA reckons that of the $6.1 billion in lost revenue through piracy in 2005, $1.2 billion came from piracy across the Asia-Pacific region, only slightly less than the amount in the U.S.